PRIVACY POLICY

 

Welcome to Prime Reloaders. Your trust is our foundation. Because we deal in regulated products (ammunition), we have a legal and ethical obligation to handle your data with the utmost care, transparency, and security.

This policy explains exactly what information we collect, why we collect it, and how we use it to keep your transactions safe and compliant with the law.

 

1. Why We Collect Your Information (Safety & Compliance)

 

Unlike general e-commerce stores, we must collect certain information to ensure we are operating legally and promoting safety. The primary reason we collect your personal data is for age and legal eligibility verification.

We use your data to meet the requirements of federal, state, and local laws regarding the sale and shipment of ammunition.

 

2. What We Collect and How We Use It

 

We collect data across three main categories:

 

A. Information You Provide Directly (The Must-Haves)

 

This is the information required to process your order and comply with the law.

Type of Information Examples Collected Primary Use
Contact & Order Data Name, billing/shipping address, phone number, email. Fulfilling your purchase, shipping your order, and communicating with you about your transaction.
Eligibility Data Date of birth (DOB) and, potentially, copies of government-issued ID (driver’s license, etc.). Crucial Legal Compliance: Verifying you are the legal age (18 or 21, depending on ammo type and state) to purchase ammunition.
Account Credentials Username and password. Securing your account access and managing your purchase history.

 

B. Payment Information (Protected Security)

 

We use industry-leading payment processors (like Authorize.net or similar 2A-friendly gateways) to handle your financial transaction.

  • We DO NOT store your full credit card number, CVV, or PIN on our servers.

  • Your payment details are encrypted and passed directly to our PCI-DSS compliant payment partner for one-time processing.

 

C. Automated Data (Site Performance & Marketing)

 

When you browse our site, we automatically collect basic data to make the site function better and to detect fraud.

Type of Information Examples Collected Primary Use
Technical Data IP address, browser type, operating system, pages visited, time spent on site. Analyzing website performance, troubleshooting errors, and preventing fraudulent transactions.
Cookies Small data files stored on your device. Remembering items in your cart, personalizing your experience, and running targeted advertising campaigns (where you have opted-in).

 

3. How We Handle Sensitive Compliance Data

 

Because of the regulated nature of ammunition sales, our data practices are stricter in this area:

 

Robust Age Verification

 

To fulfill your order, you will be required to pass an age verification check. This is not just a simple “Are you 21?” checkbox.

  1. We use third-party age verification services that compare your name and DOB against authoritative data sources.

  2. If the automatic check fails, we may require you to securely upload an image of your government-issued ID.

  3. This process is done to maintain an auditable trail demonstrating our compliance with minimum age requirements (18 for rifle/shotgun ammo, 21 for handgun ammo) in your specific jurisdiction.

 

Data Retention (Why We Keep Records)

 

For many e-commerce sites, deleting customer data quickly is a privacy best practice. For ammunition, the rules are different:

  • Legal Obligation: Federal, state, and local laws often require us to maintain detailed sales records, including purchaser identifying information (name, address, DOB) and transaction details (caliber, quantity, date), for a minimum period (often several years) for potential audits or criminal investigations.

  • Audit Trail: We must keep records of your age verification and purchase details to prove we acted legally at the time of sale.

We only retain this data for as long as legally required. Once the mandatory retention period expires, we securely destroy or anonymize the data.

 

4. Who We Share Your Information With

 

We will never sell, rent, or lease your Personal Information to third-party marketers. We only share data when it’s absolutely necessary to run our business or comply with the law:

  • Shipping & Fulfillment: With carriers (UPS, FedEx) to deliver your order.

  • Payment Processors: With secure, vetted payment gateways to process your money.

  • Age Verification Partners: With third-party identity services to verify your age and eligibility (only the minimum data needed for verification is shared).

  • Legal Authorities: If required by a subpoena, court order, or mandatory reporting law related to the sale of ammunition.

 

5. Your Choices and Rights

 

You have control over your non-essential data:

  • Marketing Emails: You can opt-out of our promotional emails at any time by clicking the “unsubscribe” link at the bottom of any email.

  • Cookies: You can set your browser to reject cookies. Be aware that this may affect the functionality of your shopping cart and checkout process.

  • Access & Deletion: Depending on your state (e.g., California CCPA), you may have the right to request access to or deletion of your personal data. However, please note that we are legally required to retain transaction and compliance records for ammunition sales. Any deletion request will be honored only for data not subject to legal retention mandates.

 

6. Children’s Privacy

 

Our Site is strictly not intended for anyone under the minimum purchasing age for ammunition in their jurisdiction (typically 18 or 21). We do not knowingly collect information from anyone under the age of 18.